Dodge Demon

I teamed up with Los York to create the Super Bowl campaign for the final edition of the Dodge Demon, the Demon D170. The campaign’s iconic line, "the most Dodge Dodge in the history of Dodge," positioned the car as the ultimate symbol of Dodge’s legacy. We celebrated the brand's fearless, high-performance ethos by weaving together historic controversies, archival footage, and a dramatic Las Vegas premiere—where the car was transported by military helicopter—perfectly capturing Dodge’s rebellious spirit and iconic place in pop culture.

Agency: Los York

Design and Motion: Juliana Martins